Beauty & Consumer Goods
A leader who wins on a department store floor can stall at a DTC company. We find the one built for your brand.
Same title. Different job.
Department store counters
VP of Store Operations
- Owns
- Counters and doors inside partner stores
- Measured on
- Sell-through and door productivity
- Built through
- Wholesale and department store retail
- Works with
- Store partners and counter teams
Brand-owned stores
VP of Store Operations
- Owns
- A fleet of the brand's own stores
- Measured on
- Four-wall profit and clienteling
- Built through
- Specialty and direct-to-consumer retail
- Works with
- Store managers and the brand team
I spent years in beauty before I ever touched a search desk. I hired and led teams across national department store retail. I ran commission-only recruiting, and I know strong beauty talent because I've been in the room with it.
Searches run comfortably in English.
Las búsquedas se realizan cómodamente en español.
Fourteen counters, one launch date.
- 14department store locations
- 2states, opened at once
- under 3months to open all 14
A California beauty brand was opening on the East Coast in 14 department store locations across New York and New Jersey, all at once.
Each location needed a brand ambassador who could represent the brand, perform beauty services, and sell to a daily goal. Because the services were hands-on, every hire needed an esthetician license, on top of being able to teach the product and sell it.
The launch needed 14 people who could do all three, in two states, on a date that could not move.
Havanna sourced, hired, and trained the full team. All 14 locations were open and running in under three months.
I've worked in front of the camera and behind it, as a model and as a hair and makeup artist on film and TV sets. Months after one search, I walked past a store my hire had helped open. Lights on, doors open. That's the part of this work I love.
The fourth search for a Head of Performance Marketing.
- 3agencies had worked the search first
A national retailer needed a Head of Performance Marketing willing to relocate across the country, on a fixed budget. Three agencies had already approached the obvious candidates.
Kristin searched by omission: reading what a profile leaves out, and what its other facts imply, to find people whose experience fit without ever naming it. Most searches skip it because it takes deep industry knowledge. That's how she found the hire.
A jewelry brand's first hire.
- 100stores planned
- 10years to open them
The company planned to open 100 stores in 10 years and needed a first General Manager who could run e-commerce, open physical stores, and work with brokers.
After the hire, Kristin introduced the new GM to her commercial real estate broker contacts, and those introductions turned into signed leases for the new stores.
Sales floors don't forgive untested leadership. The wrong regional manager burns through a team fast, and turnover here is expensive to fix.
Where beauty is headed.
- $330BGlobal beauty market in 2026¹
- 6.6%Annual growth through 2036¹
- $625B+Projected market by 2036¹
E-commerce now drives 24% of global beauty sales, projected to reach 26% by 2027. Private equity consolidation is accelerating with it: megadeals now account for 47% of consumer markets deal value, up from 23% in 2024.²
Beauty M&A increasingly targets science-backed brands, with patented technology, clinical credibility, and professional endorsements. That shift is creating demand for leaders who understand regulatory and commercial work.
- Future Market Insights, Cosmetics Market Report, 2026–2036.
- PwC, Global M&A Trends in Consumer Markets, 2026 Mid-Year Outlook.
Where we lead searches.
Seats we fill
- Regional Manager
- General Manager
- District Sales Manager
- VP of Store Operations
Inside a search.
Search brief
Chief Financial Officer · Hybrid, Dallas
- First-year outcome
- Close the next fund raise
- Reports to
- President
- Base
- $250,000 to $300,000
- Must have
- Fund accounting depth
Read the full brief
Sales floors don't forgive untested leadership.
Beauty and consumer goods retail is sales-driven, customer-facing, and hard on weak leadership. The wrong regional manager burns through a team fast, and turnover here is expensive to fix. It rewards people who understand the counter and the merchandising calendar as deeply as the org chart.
24 Hour Search leads Manager-through-VP and C-suite retail, merchandising, and operations searches for beauty and consumer goods companies, from legacy department store retail to private equity-backed platforms scaling after investment. Every search is led by a principal from intake through the signed offer, and you pay when your hire signs.
Who we work with.
Private equity-backed beauty and consumer goods companies scaling after investment. Direct-to-consumer and modern consumer brands building out retail, merchandising, and operations teams. National specialty and department store retailers, from the field to corporate.
Your next leader is one conversation away.
You pay when your hire signs.
We reply within one business day.