The LinkedIn Workout
Every recruiter message on LinkedIn can cost up to $10.
Like any investment, it has to earn a return. Before a recruiter spends one on you, they ask three questions.
Why we’ll spend $10 on you.
A company engages us.
We can put you forward only for roles a client engages us on.
We search.
Your profile matches a role we’re filling.
A message reaches you.
up to $10
Each one costs us, so if you hear from us, we already think you’re worth a conversation.
But only if your profile answers three questions.
Same person. Two profiles.
Jordan Ellery
Manager at Halden Partners
Public profile & URL
www.linkedin.com/in/jordan-ellery-4b7a91203
About
Experienced professional passionate about workplaces.
Experience
Manager
Halden Partners
2021 – Present
Responsible for office moves and workplace projects.
Senior Manager
Marrow & Vale
2016 – 2021
Recommendations
ReceivedGiven
You haven’t received a recommendation yet.
Jordan Ellery
Director of Workplace Strategy · Corporate real estate, portfolio and workplace planning
Open to workDirector of Workplace Strategy and Head of Workplace rolesShow details
Public profile & URL
www.linkedin.com/in/jordan-ellery
About
I plan workplaces for a 2.4 million square foot corporate portfolio across 38 sites, and cut occupancy cost 14% in two years.
Experience
Director of Workplace Strategy
Halden Partners
2021 – Present
Consolidated six offices into two, saving $3.1M a year.
Senior Workplace Strategy Manager
Marrow & Vale
2016 – 2021
Ran 14 relocations across 600,000 square feet.
Licenses & certifications
Certified Commercial Investment Member (CCIM)
CCIM Institute
Issued Mar 2022
Recommendations
ReceivedGiven
Illustration of LinkedIn’s profile editing view as of October 2026. Not affiliated with LinkedIn.
Fix your profile once.
MeRelevant.
Show me
Show me
Show me
Show me
Show me
Proven.
Show me
Show me
Show me
Show me
Reachable.
Show me
Show me
Show me
Show me
Show me
See the whole profile
Illustration of LinkedIn’s profile editing view as of October 2026. Not affiliated with LinkedIn.
Sources: LinkedIn Help on verification, Open to Work and custom profile URLs.
Use the words we search.
“tenant representation”
not
“helping companies find space”“tenant improvements”“interior build-outs”
not
“office renovations”“lease administration”
not
“managing leases”“integrated facilities management”
not
“running buildings”“commercial real estate”
Spelled out, with CRE beside it
Brokers, lead with your specialty.
Put your specialty and property type in your headline.
- Specialty
- tenant representation
- landlord representation
- investment sales
- capital markets
- Property type
- office
- industrial
- logistics
- warehouse
- retail
- MarketYour metro the way locals write it
- DFW
- Dallas–Fort Worth
Credentials, both ways.
Corporate real estate
- MCR
- Master of Corporate Real Estate (CoreNet Global)
- MCR.w
- MCR Workplace Specialization
- QPCR
- Qualified Professional of Corporate Real Estate
Brokerage
- SIOR
- Society of Industrial and Office Realtors
Show all credentials
Investment
- CCIM
- Certified Commercial Investment Member (CCIM Institute)
Facilities
- CFM
- Certified Facility Manager (IFMA)
- FMP
- Facility Management Professional
- SFP
- Sustainability Facility Professional
- FMA
- Facilities Management Administrator (BOMA)
Property management
- RPA
- Real Property Administrator (BOMA)
- CPM
- Certified Property Manager (IREM)
Sustainability
- LEED AP BD+C
- LEED AP Building Design + Construction (USGBC)
- LEED AP ID+C
- LEED AP Interior Design + Construction
- LEED AP O+M
- LEED AP Operations + Maintenance
- LEED Green Associate
- LEED Green Associate
Health and wellness
- WELL AP
- WELL Accredited Professional (IWBI)
Surveying
- MRICS / FRICS
- Chartered Member / RICS Fellow (RICS)
Associations worth listing.
- CoreNet Global
- Commercial Real Estate Development Association (CREDA, formerly NAIOP)
- BOMA International
- IFMA
- CREW Network
- ICSC
- IREM
- SIOR
- CCIM Institute
- RICS
Then fifteen minutes a workday.
Every workday, 10 minutes
Two comments
Add a point from the post, a line from your work and a question. Never “Great post.”Messages and two requests
Answer your messages, then send two requests with a note about the person’s work
One more task a day, 5 minutes
| Day | Two comments | Messages and two requests | Task |
|---|---|---|---|
| Monday | |||
| Tuesday | |||
| Wednesday | |||
| Thursday | |||
| Friday |
What to post, if you post.
2–5posts a week
Write in your own voice.
LinkedIn now lets members flag low-effort, AI-generated posts.
30%more engagement
Reply to the comments you get.
Buffer found about 30% more on posts whose authors replied to comments.
Share what you’re seeing in your work, a project result, or a lesson. For formats and post settings, use LinkedIn’s own guides to posting and scheduling.
Sources: LinkedIn says your feed weighs engagement, how recent a post is, and constructive conversation (LinkedIn Help). Replies to comments: Buffer, December 2025. Midweek timing: Sprout Social, March 2026 and Buffer, September 2026. Two to five posts a week: Buffer, August 2025. Flagging AI-generated posts: LinkedIn Help.
If you’re looking now.
- Turn on Open to Work, for recruiters only or for all members
- Write the title, level and place you want in one sentence
- Send that sentence to ten people, by name
- Set job alerts for that title and place
- Score your résumé with the Seven-Second Skim
When our message arrives.
Yes
A yes and two times you can talk this week
Not now
“Not right now, but this would get my attention” and one line on what would
A referral
A name, or a promise to pass it along
This is a relationship-driven industry. Even if the role isn’t the right fit today, it could be in a year, and it never hurts to have the contact.